Audi’s Godfather-themed Super Bowl commercial

Audi AG is revving up its image as the new luxury auto brand through a high-budgeted Super Bowl commercial.

The first Big Game ad of the Volkswagen-owned automaker in two decades will be featuring the new R8. The said ad utilizes a send-up iconic scene from The Godfather to poke fun, without naming names, at luxury auto rivals, reported USA Today.

The German automaker will be competing with several rivals in the auto industry for attention in the game. General Motors Corp., Toyota Motor Corp. and Hyundai Motors are in the game. Additionally, Nissan Motor Corp. and other automakers are acquiring ‘spot’ ads in individual markets.

Venables Bell & Partners in San Francisco, the advertising company behind Audi’s ad, took that into account. “The fact that people don’t pay attention to auto ads unless they are in the market for a car is exactly the ammunition we used to do something different and provocative,” said Paul Venables, the agency founder and co-creative director. “We have this slow, methodical open; it’s eerie and not a gag a minute. The light bulb is going to go off that it’s The Godfather. All those things contribute to a pause that’s going to deliver an entertaining story and brand message.”

Audi paid Paramount Pictures a licensing fee that it would describe only as ranging from $500,000 to $1.5 million.

Who will get to see Audi’s ad first? According to reports, the lucky ones are the registered users of the automaker’s official Web site. The ad will be e-mailed to approximately 35,000 registered users of on Super Bowl morning.

Audi, to note, is already etching a positive standing in the industry. In 2007, global sales of the automakers surged 6.5 percent from the previous year to 964,000. Additionally, the limited production of the R8 for this year is already sold out. Moreover, the automaker hopes its Super Bowl ad will make its image shine even brighter at the same time drive more gains to its coffers.

Volkswagen Tiguan Concept

The German automaker Volkswagen has finally released the initial details of its Tiguan sports utility vehicle (SUV) that is scheduled to make its world premiere at the upcoming IIA International Motor Show in Frankfurt, Germany. According to Volkswagen, the Tiguan is “a multitalent with driving characteristics that are just as agile as they are comfortable, high utility value and groundbreaking technologies.”

Volkswagen will be offering turbocharged direct injection engines for customers. TD engines for the VW Tiguan pumps out 140 hp (103 kW) and 170 hp (125 kW) at engine speeds of 1,750. The turbocharged direct injection gasoline engines for the VW Tiguan offer powerful performance. Horsepower and torque outputs vary from 110 kW / 150 hp, 125 kW / 170 hp and 147 kW / 200 hp. For the 150 hp TSI engine, maximum torque output is 240 Nm at 1,750 rpm while the 170 hp and 200 hp TSI variants generates 280 Nm at 1,800 rpm. According to a Volkswagen official press release, “Like the Touareg, the second Volkswagen SUV also presents a self-confident design.